{"product_id":"la-riche-directions-semi-permanent-hair-dye-poppy-red","title":"La Riche Directions Semi Permanent Hair Dye - Poppy Red","description":"\u003cp\u003e\u003cstrong\u003eAdd a Shock of Colour with Poppy Red Hair Dye\u003c\/strong\u003e\u003c\/p\u003e\u003cp\u003ePoppy Red by La Riche Directions is stunningly vibrant - a gorgeous red shade that's perfect for adding a shock of colour to your look. This warm-toned red is warmer than Rose Red and slightly lighter and brighter than Pillarbox Red, creating a beautiful, eye-catching finish.\u003c\/p\u003e\u003cp\u003e\u003cstrong\u003eKey Features:\u003c\/strong\u003e\u003c\/p\u003e\u003cul\u003e\n\u003cli\u003e\n\u003cstrong\u003eStunningly Vibrant Shade\u003c\/strong\u003e - Gorgeous warm-toned red that stands out\u003c\/li\u003e\n\u003cli\u003e\n\u003cstrong\u003ePerfect Balance\u003c\/strong\u003e - Warmer than Rose Red, lighter and brighter than Pillarbox Red\u003c\/li\u003e\n\u003cli\u003e\n\u003cstrong\u003e100ml Generous Size\u003c\/strong\u003e - Plenty of product for medium to long hair\u003c\/li\u003e\n\u003cli\u003e\n\u003cstrong\u003eVegan Friendly Formula\u003c\/strong\u003e - Cruelty-free and suitable for vegans\u003c\/li\u003e\n\u003cli\u003e\n\u003cstrong\u003eEco-Conscious Packaging\u003c\/strong\u003e - Each pot is made from recycled ocean plastic\u003c\/li\u003e\n\u003c\/ul\u003e\u003cp\u003e\u003cstrong\u003eStyling Tips:\u003c\/strong\u003e\u003c\/p\u003e\u003cp\u003eFor the most vibrant results, we recommend applying Poppy Red to light, bleached blonde hair. When applied to unbleached hair, the colour will be much more subtle, adding a warm red tint to your natural colour. This stunning shade is perfect for creating bold, vibrant looks that demand attention.\u003c\/p\u003e\u003cp\u003e\u003cstrong\u003eAbout La Riche Directions:\u003c\/strong\u003e\u003c\/p\u003e\u003cp\u003eLa Riche Directions is a trusted brand in semi-permanent hair colour, known for their bold, vibrant shades and commitment to vegan-friendly formulas. Their innovative use of recycled ocean plastic packaging demonstrates their dedication to environmental responsibility.\u003c\/p\u003e\u003cp\u003e\u003cstrong\u003eImportant Notice:\u003c\/strong\u003e\u003c\/p\u003e\u003cp\u003eAlways carry out a patch test before use. Please note that for hygiene reasons we cannot accept returns on this item except in the unlikely event of a manufacturing fault.\u003c\/p\u003e\u003cp\u003eCustomers outside the UK please note: Hair dye products can attract extra customs costs due to sanitary protocols in some countries. We do not recommend buying this product if you are outside the United Kingdom.\u003c\/p\u003e","brand":"Kate's Clothing","offers":[{"title":"100ml","offer_id":52537235636571,"sku":"DIRECTIONS-0023_WPR010","price":3.49,"currency_code":"GBP","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0996\/0472\/6107\/files\/Product_shots__Poppy-Red.jpg?v=1772986175","url":"https:\/\/veridian-uk.co.uk\/products\/la-riche-directions-semi-permanent-hair-dye-poppy-red","provider":"Veridian","version":"1.0","type":"link"}